Nike 2021

Nike is known for its secrets. Whether that's the exact make-up of the original waffle runner or the training methods that catapulted Steve Prefontaine to stardom. So it was no surprise that the athletic footwear giant was mum about a 3-hour gaming event that was part executive training session, part team-building exercise. Set in the year 2021, the "game" presented volatile economic and social scenarios requiring fast-thinking business decisions and collaborative gameplay. Due to the confidential information contained throughout the game, I decided to exaggerate its secrecy and sensitivity at every opportunity. Themes of espionage, spy-craft, and global crisis were applied to all aspects of the experience; from the details of the game itself, to the design of the physical location, to the theatrical choreography of the game-day presentation.